Competitive Fight for U.S. House Brings Big Jump in Ad Spending
- Count of ads run so far this year is up more than 50 percent
- Nationwide more than 128,000 spots for House races have run
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The intensity of the fight for the U.S. House is playing out on the nation’s television screens where the number of campaign ads is up more than 50 percent from where it was at the same point in the most recent comparable election year.
The surge reflects the high stakes faced by both parties and special interests trying to influence the first midterm election of Donald Trump’s presidency, with the outcome determining whether Democrats can bring his agenda to a dead stop if they win control of at least one chamber of Congress from Republicans.